A Look at SMTP Relay

SMTP relay is one service that has been misunderstood and abused not only by ordinary internet users but also by a lot of administrators which is the worst of it all. There are some administrators that are very careless about it leaving it for internet users to do with it as they like. Another group of administrators are too careful that they block it completely. In the light of the above, it is paramount to explain what SMTP relay is. Before explaining what SMTP relay is for a clearer understanding, it will be good that we first explain what SMTP is according to http://spammer.ro/.

The Meaning of SMTP

SMTP is an abbreviation for simple mail transfer protocol. It is widely used today to send emails by many internet service providers. The protocol is utilized by MUA (mail user agents) to transmit emails from the senders to the receivers. The SMTP is the protocol that communicates to SMTP server whenever a MUA sends out email messages. Email messages have similar processes with traditional mails. The SMTP servers perform the function of the post offices. When you send out an email, it first goes to your SMTP server before it is transmitted to the SMTP server of the recipient for delivery to the inbox of the delivery. SMTP therefore works as a message transfer agent (MTA) as it defines the message transmission process.

What is SMTP relay?

SMTP relay is an important service in email delivery. In fact, it will not be possible for emails to transferred from one hosting service to another or from one domain to another if SMTP servers are not able to relay. SMTP relay refers to the service through which email messages are received, sorted and moved from an email hosting server, domains and/or services to another. Basically, it is utilized when emails are to be sent to a domain that is not the same with the domain of the sender. In other words, relays are used for sorting and transmission of emails between two different domains. For example, SMTP relay will be used when an email is being sent from justin@gmail.com to chima@yahoo.com.

SMTP relay can be explained with traditional mail delivery process. In traditional mail delivery process, if you send a mail addressed to a recipient in another town to a post office in your town and it accepts the mail and delivers it to another post office in another town, it could be said that your message has been relayed. Similarly, if you send an email to another email id, the email will first of all gets to your server from where it will be delivered to the server of your recipient. Accepting an email by a server to be transmitted to another SMTP server is what is called SMTP relay. In a nutshell, a SMTP relay is a service that mediates the transmission and fetching of mails between one email host and another.

Before SMTP server can permit users to relay mails to the server of the recipient, it will require them to provide their credentials such as username and password. Messages will not be relayed if wrong credentials are provided. However, there are servers that do not require user authentication before they can accept message for another server. This is called open relay.

Effective Email Marketing Strategies to Try

As implicit from the name, email marketing refers to the use of emails to market, popularize and promote a business, its product and service or to pass a vital information to consumers. This method is widely used today by many businesses and organizations because of its effectiveness and positive results that can be achieved from it. However, it is not every business that goes into it that is successful. Many businesses are not successful because they did not used good strategies. Definitely, your email marketing campaign will yield result if you apply the right strategy or do the right thing you are supposed to do. Here are some of the proven email marketing strategies to apply.

1. Personalise your emails in a meaningful manner without including the name of the recipient

If you are personalizing emails, it is important that you do it carefully and expertly. Research has shown that including recipient name in emails are no longer yielding much fruits nowadays. This is because consumers are now apprehensive of and careful with emails with personal greetings because of increasing cases of phising, credit card fraud and identity theft. As a rule of the thumb, don’t try to established a relationship in a jiffy with a consumer that does not trust you or know you. Just as it is the case in real life, intimacy and relationship are earned but not forced on. Faking familiarity can be detrimental to your email marketing strategy. Thus, it is important that you be careful with how you personalize emails.

2. Create a short subject lines

When creating your subject lines, it is of crucial important that you avoid subject lines that are too lengthy. Adestra has discovered a study that subject lines of between 60 to 70 characters have not resulted in a higher click rate. On the contrary, subject lines that are short have resulted in more clicks. So, if you want to have more clicks, keep it short. Obama used short subject lines during his email fundraising and it got a lot of clicks.

3. Send email at the right time

Sending emails at the right is very crucial to the success of your campaign. Experience has shown that emails sent from nighttime to wee hours are more effective than those sent during work hours. During work hours, people are busy trying to complete their task. Thus, they may not have time to read emails in details. Most people read emails in the morning as soon as they come to work before their clients start arriving. So, if you send emails at night, they will read them once they get to work.

4. Give your content away free of charge

Virtually, everybody loves free food or free services. So, if you want to get positive results with your email strategy, it is important that you provide your contents to consumers free of charge. However, you should also make sure that you are giving away the best content. The study carried out by Bluewire shows that templates and tools are the best content to give away free of charge rather than eBooks, brain teasers, expert interviews and photo album. However, this does not suggest that these other contents are not effective. We are only talking of the more effective one.

5. Go mobile

When creating your emails, it is paramount that you consider internet users. Many people today are using their mobile devices to read emails rather than PC and laptops. Thus, you need to create a content that looks great not just on a laptop or PC but also on mobile devices. It is also good to create content that can be accessed via mobile devices.


Best Mass Mailing Tools for Your Email Marketing

Mass mailing tools as implicit from the name refers to applications and software that can be used to send emails to a large number of recipients at the same time. Nowadays, there are a lot of mass mailing tools with varying features, efficiency and functionality. Some tools come with better features which make them to be more functional and effective than others. If you are planning on purchasing a mass mailing tool, it is important that you make an informed decision. Take time to study the available tools, their features and functionality before making a choice. However, bear in mind that there is no one tool that is the best. It all depends on your budget, the integration you need, your list’s size and other factors. So, what is best for you may not be good for another person. To make the task easier, we have taken time to research the market and come out with a list of good ones. Here are some mass marketing tools that you should consider choosing.

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It is an affordable but effective mass mailing tool. Given its affordability, it is most suitable for startups and small businesses that require all-in-one email marketing including automation platform and CRM. It comes with a lot of tools which small businesses will find helpful. Above all, it is user-friendly. Users can manage their leads as it comes with its CRM system. They will also be able to nurture and turn their leads into customers.


GetResponse is another good option for businesses that are on budget. It is also user friendly. It is a breeze to import lists on the platform. The tool features 500 email templates that are compatible with mobile devices. Thus, beginners can easily use these templates to create autoresponders and newsletters. The tool has carried out A/B testing efficiently. It is quite easy to split test not just the subject line but also the body content, time of the day and sender’s name. It also has got reliable API for efficient custom integration.


Mailchimp is a suitable mass mailing tool for businesses that use autoresponders and newsletters in their email marketing campaign. The tool has a well-designed user-friendly interface. They are highly functional. Users of Mailchimp can have free account without spending a dime. However, if you are using the free account, you will not have access to complete features of the platform. For example, before you make use of the autoresponders feature, you will be required to pay for the services.


ConvertKit is becoming popular among bloggers nowadays. It comes with various features which bloggers will require to create their list and also popularize their content. It is professionally designed and has impressive interface. The platform has a part of it that specifically meant for creation of email campaigns. Information marketers and bloggers will find this feature very useful. It also comes with a user-friendly automation feature. The simplicity of these features does not affect their functionality.

The above are some of the best mass mailing tools that you can try. However, despite their functionalities and features, they also have their imperfections. So, find out what their drawbacks are before making a choice.